The Rise of K-Food
The number of Korean restaurants has significantly increased in major cities, reflecting a growing popularity.
In 2019, France had 189 Korean restaurants, including 93 in Paris, leading Europe.
Today, there are approximately 380 Korean restaurants in Paris.
A tenfold increase in the number of recorded restaurants over a decade.
A new Korean restaurant opens every 10 weeks.
Growth in the number of Korean restaurants:
Increase in sales points offering Korean food products:
Over the past ten years, the distribution of Korean products in Europe has doubled, with a particularly impressive growth of 400% in France.
South Korea's agri-food exports to Europe have increased from $260 million to $585 million in a decade, reflecting a growing presence of Korean products on the European market.
Korean gastronomy, or K-food, is experiencing significant growth in France and Europe, as reflected by several key indicators:
Learning the Korean language has increased by 49% over the past year, with a growth of 68% in Europe, suggesting a growing interest in Korean culture among young people.
Increased interest among young French and Europeans in South Korea:
The K-food market is steadily progressing and holds strong potential, having quadrupled in 10 years with a projected increase of 11.4% this year.
Future growth potential for Korean gastronomy products:
French K-food consumers are often young adults attracted to Korean culture, particularly through K-pop and K-dramas, reflecting a broader trend of interest in Korean soft power.
Profile of K-food consumers in France:
